Regularly described as one of the most influential people in the whisky industry, I’m a freelance whisky/spirits writer, consultant and social media drambassador, who for the last 12 years has passionately promoted and preached the world of whisky and other fine spirits through my two industry leading websites; The Whisky Wire and The Whisky Business. Both my sites receive over 200k visits each per month.
I also founded and manage the highly renowned @TheWhiskyWire Twitter account; the home of my industry leading social media-based content and events, including for the last 11 years my Tweet Tasting events (the original series of virtual tastings), where I have hosted over 230 events and represented over 150 whisk(e)y, gin, cognac and vodka brands. The account is now the most followed (non-brand/retail owned) whisky-based account in the UK. Over 90% of my Tweet Tastings have managed to trend within the Top 10 of Twitter in the UK.
Over the last 12 years, I have hosted numerous group and corporate tasting events, along with contributing to articles for companies including Virgin Atlantic, and have also judged for industry competitions, including The Spirits Business Scotch Masters, The Spirit of Speyside Whisky Festival Awards and the Rebel Bourbon Cocktail Competition.
I also regularly work with a number of drinks brands on a freelance consultancy basis, to help with product and brand development, and to advise on their social/digital, PR/marketing strategy and content needs.
Whether you need help launching a new brand, repositioning and driving the success of an existing one, in need of real experience driven, result led social media account and PR management, or just need someone who is as exuberant as they are experienced on the writing front, get in touch!