Regularly described as one of the
most influential people in the whisky industry, I’m a freelance writer,
consultant, content creator and social media drambassador, who for the last 13
years has passionately promoted and preached the world of whisky and other fine
spirits, through my two industry leading websites; The Whisky Wire and The
I founded and manage the highly renowned @TheWhiskyWire Twitter / X account, the home to my industry leading social media-based content and events; including for the last 12 years: Tweet Tastings (the original series of virtual tastings), which continue to be the biggest in terms of reach and influence.
Trusted and experienced to represent the biggest and more established names in the industry - as well as the smaller and newer kids on the dramming block, I’ve hosted over 250 Tweet Tasting events and have represented over 150 whisky, rum, gin, cognac and vodka brands. The account is now the most followed (non-brand/retail owned) whisky-based account in the UK.
I regularly work with a number of drinks brands on a freelance basis, to consult on brand development and PR, write tasting notes for new products and advise on their social/digital strategy and content needs.
Over the last 13 years, I have also hosted numerous group and corporate tasting events, along with contributing to articles for companies including Virgin Atlantic, and have also judged for industry competitions, including The Spirits Business Scotch Masters, The Spirit of Speyside Whisky Festival Awards and the Rebel Bourbon Cocktail Competition.
Whether you need help launching a new brand, repositioning
and driving the success of an existing one, in need of real experience driven,
result led social media account and PR management, or just need someone who is
as exuberant as they are experienced on the writing front, get in touch!