Pernod Ricard, the leading French drinks company behind brands including Jameson and The Glenlivet, has confirmed it is in discussions over a potential merger with Brown-Forman, owner of Jack Daniel’s and Woodford Reserve. If agreed, and subject to customary regulatory approvals, the transaction would be structured as a merger of equals. The combined company would seek to leverage the talent, expertise, and heritage of both organisations to deliver long-term value…