The Crieff, Perthshire-based Glenturret Distillery has announced a new brand protection initiative in response to increasing reputational and consumer risks associated with the mis-selling and misrepresentation of whisky casks. The Glenturret, Scotland’s oldest working distillery, has appointed The Online Eye, a specialist online research, monitoring and security assessment business, to identify instances where casks are marketed, described or sold in ways that may mislead purchasers by incorrectly associating them with…