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  • The Glenturret launches brand protection initiative to tackle whisky cask mis-selling

    The Glenturret launches brand protection initiative to tackle whisky cask mis-selling

    The Crieff, Perthshire-based Glenturret Distillery has announced a new brand protection initiative in response to increasing reputational and consumer risks associated with the mis-selling and misrepresentation of whisky casks. The Glenturret, Scotland’s oldest working distillery, has appointed The Online Eye, a specialist online research, monitoring and security assessment business, to identify instances where casks are marketed, described or sold in ways that may mislead purchasers by incorrectly associating them with…

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