About Steve Rush


Steve Rush - Whisky Drambassador


Regularly described as one of the most influential people in business, I’m a freelance Spirits Writer (specialising in whisky) Digital/Social PR/Marketing Specialist, Consultant and Drambassador, who over the last decade has passionately promoted and preached the world of whisky and other fine spirits, through my two industry leading websites; the review, interview, event and innovative content driven 'The Whisky Wire' and the news driven 'The Whisky Business'.

I also manage the highly renowned @TheWhiskyWire Twitter account, where I have created, developed and marketed industry leading content, including my Tweet Tastings, Insta Tastings and Flash Blog events. To date I have represented and worked with over 100 whisky and other fine spirit brands, in over 170 events. The account is now the most followed (non-brand/retail owned) whisky based account in the UK. Over 90% of our events have managed to trend within the Top 10 of Twitter in the UK on their respective night.

I also work with a number of spirits brands on a freelance consultancy basis on product development and to advise and manage their social/digital PR/marketing strategy and content needs.

Over the last ten years I have also hosted numerous group/corporate tasting events and have written and contributed to articles for companies including Virgin Atlantic. I also regularly judge industry competitions, including The Spirits Business Scotch Masters, The Spirit of Speyside Whisky Festival Awards and the Rebel Yell Bourbon Cocktail Competition.

If you would like your spirits brand managed/represented, and have its message/campaign delivered in an original, creative, engaging, entertaining and thinking out of the cask kind of way, what are you waiting for, get in touch!

Let's have a conversation!
Contact me via email: